Our logo represents not only the friendships that families build as part of accessing the charity but also the fact that every child has the right the reach adulthood.
It was our Trustee's idea to use the symbol of the gold childhood cancer ribbon symbol as the 'A' in Alfe. Alfe's sister sent lots of drawn ideas to the graphic designer to get to the end result.
Alfe has given his thumbs up approval of the cartoon version of himself.
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